As an entrepreneur you want to acquire customers, sell products/services, collect information, then you need visitors to your website. What does a visitor do before coming to your website? Googling! Googling is a verb and everyone does it. We search the internet for a product or service by using search engines.
We then click on one or more of the results shown to proceed to the website or webshop. What about these results shown in the search engines? The results that are displayed in Google can be divided into 2 parts. A paid ad and an organic position (no ad).
To tell you how SEO works, we have to explain to you how the techniques work that ensures an SEO optimized website. Optimizing your website consists of various actions that together ensure that the general SEO value of your website increases. These actions include:
When users search Google, they enter keywords. The goal is that you will be found with your website on those keywords. For example, if someone searches for “Bakery Amsterdam”, and you have a bakery in Amsterdam, you probably want to be shown on that search with your website. This is not easy; you need to show Google that your web page is relevant for this search. After all, Google’s goal is to make it as easy as possible for the user by providing the most relevant information.
Initially, you always want to write your web page for the reader. Therefore, make sure that the content on the page is relevant to read. For example, if you scatter keywords all over your page in an attempt to optimize your website, it will be at the expense of the content. Search engines such as Google see to what extent visitors appreciate your content, and then adjust their ranking. For example, Google keeps track of how long visitors have been on your website and with what frequency they click through. However, if your content is not good, then the web page will not rank high in the search results.
One of the most important SEO techniques is link building. Because search engines want to treat all websites equally, it is difficult for them to see which websites are more important than others. Looking at links is one of how they can still indicate which pages are more relevant than others. For example, if there is a Wikipedia article on a popular topic, and your website is listed as an important resource, Google will rate your information slightly higher than similar websites. Generating and maintaining these types of links is an essential part of SEO called Link Building.
A META structure is the entire structure of a website, minus the content. Consider using the correct formatting of titles, URLs, breadcrumbs, and internal links. Search engines use robots, also called crawlers or spiders, to scan your website. A neat and optimized META structure ensures that robots can better understand your website. Google will therefore rank your website higher than websites where this META structure is not optimized.
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